Today I was lucky enough to present at the InSPiRE conference in Perth, Western Australia. InSPiRE stands for Inter-University School Postgraduate Research Excellence. The conference is run by AWARE (Advancing Western Australian Research Education), which is a collaboration between the graduate research schools of WA’s five universities. InSPiRE runs over five days and was attended by more than 200 post-grad students from the five unis.
My talk was titled “Harnessing the power of both traditional and social media for research promotion“. In a nutshell, I discussed strategies for research promotion that include engagement with journalists, tips for interviews, using online news outlets (e.g. The Conversation) and the benefits of Twitter.
I have put together a list of resources that provide some really useful information on using different types of media for research communication. The scope is biased towards the sciences, but the information is relevant to all disciplines. The list isn’t exhaustive and I’m happy to add any extra resources you may know of if you’d like to leave a comment.
Traditional (‘old’) media
How to avoid being misquoted by journalists by Kevin Anselmo
Making an impact: How to deal with the media by Philip Cowley
Thoughts on academic scientists giving interviews by David Kroll
How can scientists actively engage with the media? by Jacquelyn Gill @
‘Feeling Better Connected’: Academics’ Use of Social Media by Deborah Lupton
Tips and Tricks: How to promote your research successfully online by Fran Davies (Altmetric)
An Introduction to Social Media for Scientists by Holly Bik and Miriam Goldstein
Science and Social Media: Some Academics Still Don’t ‘Get It’ by Kirk Englehardt
Top 5 social media platforms for research development by Andy Miah @
Social Media for Academics, A Practical Guide by Diane Neal (ed.)
The A to Z of Social Media for Academia by Andy Miah
Using Twitter to communicate conservation science beyond professional conferences by Sara Bombaci et al.